Science communication in experimental biology: experiences and recommendations.

Area of Science:

• Science Communication
• Scientific Writing
• Early-Career Researcher Development

Background:

• Science communication has evolved into an interdisciplinary field over the past century.
• Distinguishing between science communication and scientific communication skills is crucial.
• Early-career researchers can significantly benefit from developing science communication expertise.

Purpose of the Study:

• To differentiate science communication skills from scientific communication skills.
• To highlight the advantages of science communication for early-career researchers.
• To provide practical guidance for scientists engaging in science communication, particularly on social media.

Main Methods:

• The study is a Perspective piece, drawing on the author's experience as a scientist and science writer.
• It offers general considerations for science communication, including audience awareness, storytelling, and jargon avoidance.
• Specific recommendations are provided for effective social media engagement in science communication.

Main Results:

• Science communication skills are distinct from and complementary to scientific communication skills.
• Engaging in science communication offers substantial benefits for early-career researchers.
• Social media presents an accessible and impactful platform for science communication.

Conclusions:

• Scientists should be encouraged to develop and utilize science communication skills.
• Effective science communication can positively influence public opinion on critical issues like climate change.
• Enhanced science communication can improve public acceptance of fundamental research and animal experimentation.