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Environmental users abandoned Twitter after Musk takeover.
Charlotte H Chang1, Nikhil R Deshmukh2, Paul R Armsworth3
1Department of Biology, Pomona College, Claremont, CA, 91711, USA; Environmental Analysis Program, Pomona College, Claremont, CA, 91711, USA.
Trends in Ecology & Evolution
|August 17, 2023
Summary
Nearly 50% of environmentally focused Twitter users became inactive after the platform
Area of Science:
- Environmental Science
- Social Media Studies
- Digital Communication
Background:
- Twitter is a significant platform for public discourse and environmental advocacy.
- The sale of Twitter in October 2022 prompted changes affecting user engagement.
Purpose of the Study:
- To assess the impact of the Twitter sale on environmentally oriented users.
- To quantify changes in user activity among this demographic.
Main Methods:
- Analysis of a large sample (380,000) of environmentally focused Twitter users.
- Comparison with a control group to establish baseline activity levels.
Main Results:
- Approximately 50% of environmentally oriented users became inactive post-acquisition.
- This inactivity rate significantly exceeded that of the control sample.
Conclusions:
- The findings indicate a substantial disruption in digital environmental information sharing.
- This trend poses challenges for environmental activism and public mobilization efforts online.
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