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Updated: Jul 18, 2025

Correlating Behavioral Responses to fMRI Signals from Human Prefrontal Cortex: Examining Cognitive Processes Using Task Analysis
Published on: June 20, 2012
When fixing problems kills personal development: fMRI reveals conflict between Real and Ideal selves
Anthony Ian Jack1,2, Angela M Passarelli2,3, Richard Eleftherios Boyatzis2,4
1Philosophy, Psychology, Neurology, Neuroscience, Organizational Behavior Case Western Reserve University, Cleveland, OH, United States.
Exploring the Ideal versus Real self in coaching reveals inherent cognitive conflict. Brain imaging shows distinct neural activity overlaps, suggesting a biological basis for attentional conflict in self-perception.
Area of Science:
- Neuroscience
- Psychology
- Cognitive Science
Background:
- Coaching often aims to enhance self-knowledge for behavioral change.
- Self-knowledge acquisition can be hindered by internal conflicts between different self-aspects.
- Intentional Change Theory (ICT) posits that effective coaching requires strategic sequencing of self-exploration, prioritizing the Ideal self before the Real self.
Purpose of the Study:
- To investigate the hypothesis of inherent attentional conflict when considering the Ideal versus Real self.
- To explore the neural correlates of conflict between Ideal and Real self representations.
- To compare brain activity patterns during Ideal/Real self-reflection with those during global/local visual processing.
Main Methods:
- Functional magnetic resonance imaging (fMRI) was used to examine brain activity in young adults.
- Participants engaged in tasks involving reflection on their Ideal and Real selves.
- Brain activity was also measured during attention to global versus local features of Navon figures.
Main Results:
- A significant overlap in brain activity was observed between Ideal/Real self-reflection and global/local visual processing tasks.
- This overlap was particularly pronounced in the parietal and temporal brain regions.
- These regions are known to be involved in resolving attentional conflict.
Conclusions:
- The findings provide compelling biological evidence for inherent conflict between thinking about the Ideal and Real selves.
- This supports the ICT's emphasis on the deliberate sequencing of self-exploration in coaching.
- Understanding this neural conflict has significant implications for optimizing coaching practices.
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