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The effect of smartwatch head shape on visual imagery perception
Yu-Liang Feng1,2, Yang-Cheng Lin2, Chun-Chin Chen3
1School of Art and Design, Jiangsu University of Technology, Jiang Su, China.
Plos One
|August 24, 2023
Summary
Smart sports watch design significantly impacts user perception, with "Sporty and Smart" and "precious and exquisite" attributes showing distinct differences. These findings offer valuable insights for future sports smartwatch design and development.
Area of Science:
- Product Design
- Human-Computer Interaction
- Consumer Behavior
Background:
- Rising obesity necessitates promoting physical activity, with smart sports watches emerging as popular tools among young people.
- Understanding the visual appeal of smart sports watches is crucial for their effectiveness in encouraging active lifestyles.
Purpose of the Study:
- To evaluate how different watch head designs influence the visual image of smart sports watches.
- To identify key design elements that contribute to specific aesthetic perceptions.
Main Methods:
- Selected seven best-selling smart sports watches based on sales data.
- Utilized factor analysis and questionnaire surveys to define descriptive adjectives for watch heads.
- Employed triangular fuzzy mathematics theory to categorize watches based on college student evaluations.
Main Results:
- Significant differences were found in perceived "Sporty and Smart" and "precious and exquisite" qualities.
- No significant differences were observed in "distinctive and avant-garde" or "trendy and technological" visual imagery.
- Specific design elements like slim profiles, square shapes with buttons, and mechanical feelings were linked to perceived value and style.
Conclusions:
- Slim, simple designs convey sportiness; square designs with buttons suggest fashion; unique round designs with mechanical elements evoke value.
- Research findings are validated through novel specimen designs, confirming their reference value for sports smartwatch stylistic design.
- Provides designers with data-driven references to enhance smart sports watch design, development efficiency, and promote sustainable product evolution.
