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Exploring Consumer Behavior and Preferences in Welfare-Friendly Pork Breeding: A Multivariate Analysis
Michela Pugliese1, Annalisa Previti1, Angelina De Pascale2
1Department of Veterinary Sciences, University of Messina, Via Umberto Palatucci, 98168 Messina, Italy.
Foods (Basel, Switzerland)
|August 26, 2023
Summary
Younger consumers show higher interest in welfare-friendly pork production. This study profiles pork consumers and identifies key purchasing drivers for ethically raised meat.
Area of Science:
- Agricultural Economics
- Consumer Behavior Studies
- Animal Welfare Science
Background:
- Growing consumer demand for ethically produced food.
- Increasing adoption of animal welfare-focused breeding practices in pork production.
- Need to understand consumer preferences for welfare-friendly meat products.
Purpose of the Study:
- To profile typical pork consumers.
- To identify key attributes influencing purchasing decisions for welfare-friendly pork.
- To assess consumer interest in pork produced using animal welfare-respecting techniques.
Main Methods:
- Survey of 286 individuals (excluding vegetarians, vegans, and exclusive consumers of other meats).
- Analysis using univariate and multivariate regression models.
- Statistical significance assessed using p-values (p < 0.05).
Main Results:
- Younger participants demonstrated greater sensitivity towards consuming meat from welfare-friendly farming methods.
- Identified key attributes influencing purchasing decisions for welfare-friendly pork.
- Provided insights into consumer profiles for ethically produced pork.
Conclusions:
- Consumer interest in welfare-friendly pork is significant, particularly among younger demographics.
- Understanding consumer preferences is crucial for promoting sustainable and ethical pork production.
- Further research may explore the impact of age composition on welfare-friendly meat consumption.
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