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Investigating Turf Burn-Related Videos on TikTok: Cross-sectional Study.
Brendan Jae Uk Hong1, Benjamin K P Woo2
1College of Osteopathic Medicine of the Pacific, Western University of Health Sciences, Pomona, CA, United States.
JMIR Dermatology
|August 26, 2023
Summary
Turf burns are common sports injuries, and most TikToks about them are from athletes sharing negative experiences. This highlights a need for healthcare professionals to provide evidence-based advice on the platform to combat misinformation.
Area of Science:
- Sports Medicine
- Dermatology
- Public Health
Background:
- Turf burn is a prevalent sports injury resulting from skin friction on artificial turf.
- Untreated turf burns can lead to severe health complications, including MRSA, sepsis, and pneumonia.
- Athletes increasingly seek social media for injury advice and support.
Purpose of the Study:
- To categorize and quantify turf burn-related content on TikTok by creator type, content, athlete experiences, and treatment/prevention methods.
- To assess the potential for healthcare professionals to disseminate evidence-based health education and counteract misinformation.
- To identify a potential audience of athletes on TikTok susceptible to problematic injury responses.
Main Methods:
- A systematic search for "turf burn" on TikTok's Discover page was conducted.
- 100 videos were analyzed for creator type, content, athlete experiences, and treatment/prevention strategies.
- Video engagement metrics (likes, comments) were recorded.
Main Results:
- Most videos (98%) were posted by athletes, with only 2% by healthcare professionals.
- 67% of videos displayed turf burns, and 23% showed treatment/prevention, with 83% of these demonstrating non-preferred methods.
- Athlete-created content predominantly featured negative experiences (57%) rather than education (2%).
Conclusions:
- A significant audience of athletes on TikTok may develop problematic responses to injuries like turf burns, evidenced by negative experience sharing.
- TikTok presents an opportunity for social support groups for injured athletes to mitigate negative emotional responses.
- Healthcare professionals should establish a presence on TikTok to provide evidence-based guidance and combat misinformation.
