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Linking Community OPR and Communication Infrastructure During a Public Health Crisis: A Study of Community Engagement
Miaohong Huang1, Eyun-Jung Ki1, He Gong2
1Department of Advertising and Public Relations, The University of Alabama.
Abstract:
Engaging the public and community organizations in local health actions greatly assists disease prevention and control. However, it remains unclear how organization-public relationships (OPR) and communication networks within communities contribute to community health actions. To fill this gap, a survey was conducted among community members in Shanghai, China, who were challenged by the Omicron wave of the COVID-19 pandemic. Results revealed that integrated connectedness to a storytelling network (ICSN) was a significant predictor of residents' community engagement. Trust, control mutuality, commitment, and ICSN were positively associated with community engagement intentions through the sense of community and organizational efficacy. This study is a step toward understanding how organizations and members collectively respond to health crises at the community level.
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