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Fighting the infodemic: the 4 i Framework for Advancing Communication and Trust
Anne E Sundelson1,2, Amelia M Jamison3, Noelle Huhn4,5
1Johns Hopkins Center for Health Security, 700 E. Pratt Street, Suite 900, Baltimore, MD, 21202, USA. asundel1@jhu.edu.
BMC Public Health
|August 29, 2023
Summary
The proliferation of health misinformation, an infodemic, requires systematic characterization of management tools. This study introduces the 4 i Framework for Advancing Communication and Trust (4 i FACT) to categorize over 350 strategies across four intervention levels.
Area of Science:
- Public Health
- Health Communication
- Information Science
Background:
- The spread of false health information, termed an infodemic, poses a significant public health risk.
- Existing tools to combat health misinformation lack systematic characterization, hindering effective public health responses.
- There is a need to understand the landscape of strategies for managing health misinformation and improving communication in a mistrustful environment.
Conclusions:
- The 4 i FACT framework offers a structured method for understanding and categorizing infodemic management strategies.
- Effective infodemic management requires integrated efforts across informational, individual, community, and institutional levels.
- This characterization aids stakeholders in navigating and applying diverse strategies to combat health misinformation.
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