Behavioral winter: Disillusionment with applied behavioral science and a path to spring forward

David Gal1, Derek D Rucker2

  • 1University of Illinois Chicago, Chicago, IL, USA. davidgal@uic.edu; https://business.uic.edu/profiles/david-gal/.

PubMed
Summary

This study critiques current behavioral science in public policy, suggesting it offers limited value. It proposes two key principles to enhance behavioral science

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