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On Skinner's pendulum: A framework for assessing s-frame hope.

Cait Lamberton1

  • 1The Wharton School, University of Pennsylvania, Philadelphia, PA, USA catlam@wharton.upenn.edu; https://marketing.wharton.upenn.edu/profile/catlam/.

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Behavioral economics' "technology of behavior" (i-frame) is critiqued. A return to the "situation-based" (s-frame) approach is proposed for greater societal well-being, with a framework analyzing its potential and limitations.

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Area of Science:

  • Behavioral economics
  • Social psychology
  • Behavioral science

Background:

  • The "i-frame" (internal states) in behavioral economics, or "technology of behavior," has limitations.
  • Critics argue for a shift away from individual-focused interventions.

Purpose of the Study:

  • To propose a framework for understanding the proposed "pendulum swing" in behavioral economics.
  • To analyze the scope and limitations of returning to an "s-frame" (situation-based) approach.

Main Methods:

  • Commentary and theoretical analysis.
  • Critique of existing behavioral economics frameworks.
  • Development of a conceptual model for the s-frame.

Main Results:

  • The "s-frame" offers a potentially more hopeful direction for societal well-being.
  • A framework is provided to evaluate the feasibility and impact of the s-frame.
  • The limitations and boundaries of the s-frame's effectiveness are considered.

Conclusions:

  • A shift towards the s-frame in behavioral economics may foster greater societal well-being.
  • Careful consideration of the s-frame's scope and limitations is crucial for its successful implementation.
  • This commentary provides a conceptual tool for navigating this paradigm shift.