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i-Frame interventions enhance s-frame interventions
Jiaying Zhao1,2, Frances S Chen1
1Department of Psychology, University of British Columbia, Vancouver, BC, Canada. jiayingz@psych.ubc.ca frances.chen@psych.ubc.ca.
Abstract:
We argue that i-frame interventions can and do increase support for systemic reforms, and s-frame interventions should be pursued in parallel to address key societal issues. Without accompanying i-frame interventions, s-frame interventions can fail. We offer an operant conditioning framework to generate positive spillover effects. Behavioral scientists should develop i-frame interventions that enhance, rather than compete with, s-frame interventions.
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