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People can go to great lengths to protect their self-image and present themselves in ways that they want others to see them. Sociologist Erving Goffman presented the idea that a person is like an actor on a stage. Calling his theory dramaturgy, Goffman believed that we use “impression management” to present ourselves to others as we hope to be perceived. Each situation is a new scene, and individuals perform different roles depending on who is present (Goffman, 1959). Think about...
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A manifesto for applying behavioural science.

Nature human behaviour·2023
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Behavioral public policy in practice: Misconceptions and opportunities.

Michael Hallsworth1

  • 1The Behavioural Insights Team, Brooklyn, NY, USA. michael.hallsworth@bi.team; www.michaelhallsworth.com.

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Summary

Behavioral public policy practitioners develop systemic solutions, contrary to the target article's claims. The article's framework is flawed, hindering the field's progress and potentially leading to its dismissal.

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Area of Science:

  • Public Policy
  • Behavioral Science
  • Policy Implementation

Background:

  • The target article questions the scope of behavioral public policy.
  • A key debate revolves around whether practitioners focus on individual behavior or systemic change.

Purpose of the Study:

  • To critique the "i-frame"/"s-frame" distinction presented in the target article.
  • To assert that behavioral public policy actively engages in developing systemic solutions.

Main Methods:

  • Conceptual analysis of the "i-frame"/"s-frame" distinction.
  • Argumentation based on the practices of behavioral public policy.

Main Results:

  • The "i-frame"/"s-frame" distinction is deemed incoherent and unhelpful.
  • Practitioners of behavioral public policy are actively involved in creating and advancing systemic solutions.
  • The article's framework obscures promising avenues for the field.

Conclusions:

  • The "i-frame"/"s-frame" dichotomy is a flawed construct that misrepresents behavioral public policy.
  • Behavioral public policy is effectively contributing to systemic change.
  • The target article's approach risks undermining the field and discouraging its adoption.