Related Experiment Video
Updated: Aug 9, 2026

09:17
Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
[Fast food--an analysis of the consumer profile of 2 typical representatives of these chains]
Sozial- Und Praventivmedizin
|January 1, 1986
Abstract:
By a questionnaire survey the customers of two fast food chains have been analysed. Personal characteristics, motivation and frequency of fast food consumption and knowledge in correct nutrition varied significantly between the two customer groups.
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