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The Effect of Vice-Virtue Bundles on Consumers' Purchase Intentions for Vice Packaged Foods: Evidence from Randomized

Yating Yu1,2, Zhaoyang Sun2,3, Chao Feng2,4

  • 1School of Management, Zhejiang University, Hangzhou 310058, China.

Foods (Basel, Switzerland)
|September 9, 2023
PubMed

Keywords:
bundleshealthinesspackaged foodpurchase intentionregulatory focusvicevirtue

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