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Event-related potentials evidence of how location contiguity influences consumer purchase intentions

Lijuan Song1, Zan Mo1, Jianhua Liu2

  • 1School of Management, Guangdong University of Technology, Guangzhou, China.

Neuroscience Letters
|September 9, 2023
PubMed

Keywords:
Event-related potentialsLPPLocation contiguityMobile marketingN400

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