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Boosting entrepreneurial intentions: A novel EEG-guided protocol.
Bhairab Chandra Patra1, Dibya Nandan Mishra2
1Jindal Global Business School, O. P. Jindal Global University, Sonipat, India.
Methodsx
|September 13, 2023
Summary
This study investigates cognitive processes using electroencephalogram (EEG) to identify key factors and teaching methods for boosting entrepreneurial intention (EI) in unmotivated individuals.
Area of Science:
- Cognitive Science
- Entrepreneurship Studies
- Educational Psychology
Background:
- Entrepreneurial intention (EI) is crucial for economic growth.
- Many individuals lack the motivation to pursue entrepreneurship.
- Understanding the cognitive underpinnings of EI is essential for effective education.
Purpose of the Study:
- To identify the cognitive drivers of an entrepreneurial mindset.
- To develop pedagogies that enhance entrepreneurial intention (EI) in unmotivated individuals.
- To compare cognitive processes between motivated and unmotivated individuals.
Main Methods:
- Utilizing electroencephalogram (EEG) cap to map cognitive processes.
- Comparing brain activity in entrepreneurially motivated versus unmotivated individuals.
- Analyzing factors influencing entrepreneurial intention.
Main Results:
- Identification of critical cognitive factors for positive entrepreneurial intention.
- Discovery of effective teaching methodologies for entrepreneurship education.
- Insights into the neural correlates of entrepreneurial motivation.
Conclusions:
- Effective entrepreneurship education requires understanding cognitive drivers.
- Targeted pedagogies can significantly boost EI in unmotivated individuals.
- This research supports initiatives like Start-up India and Stand-up India.
