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Privacy Attitudes toward Mouse-Tracking Paradata Collection.

Felix Henninger1, Pascal J Kieslich2, Amanda Fernández-Fontelo3

  • 1Graduate Student at the Chair for Statistics and Data Science in Social Sciences and the Humanities, Faculty of Mathematics, Informatics and Statistics, Ludwig-Maximilians-Universität München, Munich, Germany; and Research Affiliate, Mannheim Centre for European Social Research, University of Mannheim, Mannheim, Germany.

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Summary
This summary is machine-generated.

Mouse tracking paradata can decrease survey participation willingness. Combining consent for surveys and mouse tracking increases participation compared to separate opt-ins, but explanations of data use may reduce willingness.

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Area of Science:

  • Survey methodology
  • Human-computer interaction
  • Data science

Background:

  • Mouse movements offer valuable paradata for understanding survey response processes.
  • Previous research indicates other paradata collection methods can reduce survey participation.
  • The impact of mouse tracking on survey consent and participation remains unaddressed.

Purpose of the Study:

  • To investigate the effect of mouse tracking on survey participation willingness.
  • To compare different consent structures for mouse tracking data collection.
  • To assess the influence of explaining paradata collection motivations.

Main Methods:

  • A vignette experiment was employed to simulate survey scenarios.
  • Participants' willingness to participate was measured under different consent conditions.
  • The study analyzed the impact of combined versus separate consent for surveys and mouse tracking.

Main Results:

  • Reported willingness to participate decreased when mouse tracking was part of the overall consent.
  • Combined consent for survey completion and mouse tracking yielded higher participation than separate opt-ins.
  • Explaining the motivations for paradata collection did not improve, and sometimes decreased, participation willingness.

Conclusions:

  • Survey practitioners may need to balance overall participation rates with the desire for mouse-tracking data.
  • Consent design significantly influences participants' willingness to provide mouse-tracking data.
  • Clear communication about paradata collection requires careful consideration to avoid deterring participants.