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The RIC Recruitment & Retention Materials Toolkit - a resource for developing community-informed study materials.
Stephanie A Mayers1, Sarah K Cook1, Caitlin Rantala1
1Vanderbilt Institute for Clinical and Translational Research, Vanderbilt University Medical Center, Nashville, TN, USA.
Developing engaging clinical trial recruitment materials is crucial but often challenging. A new toolkit offers guidance, tips, and templates to help research teams create effective, culturally tailored study materials, improving participant enrollment and retention.
Area of Science:
- Clinical Research
- Health Communication
Background:
- Clinical trials frequently struggle with participant enrollment and retention targets.
- Effective recruitment materials are essential for initial participant engagement.
- Study teams often lack the expertise and resources for creating high-quality recruitment materials.
Purpose of the Study:
- To describe the development and content of a new toolkit designed to aid research teams in creating clinical trial recruitment and retention materials.
Main Methods:
- Development of a comprehensive toolkit by the Recruitment Innovation Center.
- Inclusion of guidance, actionable tips, resources, and customizable templates for material creation.
Main Results:
- The toolkit provides a structured approach to developing professional, engaging, and culturally tailored recruitment materials.
- It addresses the identified gap in resources and skills for study teams.
Conclusions:
- The Recruitment & Retention Materials Content and Design Toolkit offers valuable support for improving clinical trial recruitment and retention.
- This resource aims to enhance the quality and effectiveness of study materials.
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