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Measuring environmental awareness: An analysis using google search data.

Amal Dabbous1, Matthias Horn2, Alexandre Croutzet3

  • 1Saint-Joseph University of Beirut, Lebanon.

Journal of Environmental Management
|September 17, 2023
PubMed
Summary
This summary is machine-generated.

This study introduces an Environmental Awareness Index (EAI) using Google search data as a cost-effective, high-frequency alternative to surveys. The EAI positively correlates with pro-environmental behaviors, offering valuable insights for policymakers.

Keywords:
Environmental awarenessGoogle searchPanel dataPro-environmental behavior

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Area of Science:

  • Environmental Science
  • Behavioral Economics
  • Data Science

Background:

  • Traditional environmental awareness measurement relies on costly and infrequent surveys.
  • Existing methods lack real-time data crucial for dynamic policy assessment.
  • There's a need for innovative, scalable, and timely measures of environmental awareness.

Purpose of the Study:

  • To develop and validate an Environmental Awareness Index (EAI) using Google Trends search data.
  • To assess the relationship between the EAI and individuals' pro-environmental behaviors.
  • To provide a timely and cost-effective tool for policymakers and managers.

Main Methods:

  • Construction of the EAI using Google Trends data for various environmental search terms.
  • Empirical analysis using Special Eurobarometer data on environmental attitudes and behaviors.
  • Application of pooled OLS and panel regression analysis with control variables (GDP, education, population) and time-fixed effects.

Main Results:

  • The EAI is a statistically significant positive predictor of pro-environmental behaviors (p < 0.01).
  • The relationship between EAI and behavior remains robust across different regression models and control variables.
  • Environmental awareness fluctuates over time, highlighting the need for dynamic measurement.

Conclusions:

  • Google Trends data offers a viable, cost-effective, and high-frequency alternative for measuring environmental awareness.
  • The EAI can effectively track public environmental awareness and its impact on behavior.
  • Findings support the development of timely environmental policies and interventions.