Keeping track of reality: embedding visual memory in natural behaviour

Area of Science:

• Cognitive Psychology
• Human-Computer Interaction
• Virtual Reality Research

Background:

• Immersive virtual reality (IVR) has evolved as a research tool since the 1980s.
• IVR aims to bridge the gap between controlled laboratory experiments and real-world scenarios.
• Key focus has been on the parallels between IVR experiences and actual reality.

Purpose of the Study:

• To compare and contrast IVR, desktop virtual reality, and real-world environments.
• To propose IVR as a valuable methodology for visual memory research.
• To encourage comparative studies using both 2D screens and IVR for visual memory investigation.

Main Methods:

• Comparative analysis of IVR, non-immersive VR, and reality.
• Conceptual proposal for IVR application in visual memory studies.
• Advocacy for experimental validation and replication across different platforms.

Main Results:

• IVR provides high internal validity (experimental control, replicability).
• IVR offers high external validity, enabling naturalistic participant engagement.
• Similarities and differences between IVR, desktop VR, and reality are elucidated.

Conclusions:

• IVR is a promising tool for studying visual memory and natural behavior.
• Conducting experiments on both 2D screens and in IVR is recommended for robust findings.
• IVR enhances theoretical understanding and the psychological relevance of research outcomes.