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Using word embeddings to analyse audience effects and individual differences in parenting Subreddits.

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Summary
This summary is machine-generated.

Parenting language differs in single-gender versus mixed-gender online groups. Mothers focus on specific child-rearing topics, while fathers offer educational advice, and high self-monitors adapt to group norms.

Keywords:
Audience effectsComputational social scienceGender stereotypesNatural language processingParentingRedditUser embeddingsWord embeddings

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Area of Science:

  • Computational Social Science
  • Linguistics
  • Sociology

Background:

  • Audience effects on language are known, but large-scale studies of natural language adaptation are scarce.
  • Parenting discussions online provide a unique context to study gender and audience effects.

Purpose of the Study:

  • To investigate how language use differs between mothers and fathers in gender-specific versus mixed-gender online parenting communities.
  • To explore the influence of self-monitoring on language adaptation within these communities.

Main Methods:

  • Analysis of user posts from Reddit parenting Subreddits (r/Daddit, r/Mommit, r/Parenting) using word embeddings.
  • Measurement of user-token and word-token similarities.
  • Consideration of individual differences in self-monitoring.

Main Results:

  • In mixed-gender contexts, mothers and fathers show similar discussion patterns, though fathers lean towards educational and family advice.
  • Single-gender Subreddits reveal more specialized discussions: mothers in r/Mommit focus on medical care, sleep, and feeding.
  • High self-monitors, particularly in r/Parenting, demonstrate greater conformity to Subreddit-specific discussion norms.

Conclusions:

  • Gender and audience significantly shape language use in online parenting forums.
  • Online communities facilitate distinct communication patterns based on gender and self-monitoring tendencies.
  • Future research can leverage computational methods to further understand nuanced social interactions online.