Energy gamification: design and development of a user interface tool to upgrade social experience and energy literacy

Gamification consists of applying typical elements of game-playing environments to other areas of activity. In various fields such as medicine, education, or business, gamification has been explored as an efficient vehicle to foster real-life predetermined targets or improve a real-life action's effectiveness. Amidst the current energy transition, gamification has emerged as a promising strategy to make the energy transition exciting to end-users, bridging information gaps, increasing learning, and motivating behaviour change. This study presents the design and development of a gamified solution as part of the Smart2B H2020 project. The primary objective is to create an excellent user-engagement experience while encouraging and fostering energy literacy and behaviour change. Leveraging the increasing digitalization of the energy sector, the developed gamified module will feature a user interface (UI) tool that promotes healthy competition between users, primarily driven by changes in energy consumption behaviour. The monthly and overall leader boards will translate energy savings into an in-game virtual point-based system, reinforcing the intrinsic value of energy conservation. The gamified elements and mechanisms, such as missions, interactive tasks or challenges, instant feedback, achievements, and badges, will progressively guide users in understanding their energy consumption patterns and how they can be improved. Drawing from social engineering and educational perspectives, the pilot sites within the Smart2B project will maximize user interaction and engagement to motivate real behaviour change. By highlighting the design and development aspects of our gamified solution, we aim to provide more insights into the process that was followed to create an effective and impactful tool for promoting sustainable energy consumption practices among end-users.