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Related Experiment Video

Updated: Jul 15, 2025

Stimulus-specific Cortical Visual Evoked Potential Morphological Patterns

Stimulus-specific Cortical Visual Evoked Potential Morphological Patterns

Published on: May 12, 2019

Social norm learning alters feature-based visual attention: Evidence from steady-state visual evoked potentials.

Markus Germar¹, Thorsten Albrecht², Andreas Mojzisch¹

¹Institut fur Psychologie, University of Hildesheim.

Journal of Experimental Psychology. Human Perception and Performance

|September 28, 2023

Summary

This summary is machine-generated.

Social norm learning persistently alters visual attention, enhancing focus on norm-congruent features. This attentional bias, demonstrated via steady-state visual evoked potentials, persists even after norm information is removed.

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Area of Science:

Cognitive Neuroscience
Social Psychology
Visual Perception

Background:

Social norm learning significantly influences perceptual decision-making.
The underlying neural and attentional mechanisms remain incompletely understood.

Purpose of the Study:

To investigate the mechanisms by which social norm learning affects perceptual decision-making.
To propose and test the attentional alignment hypothesis, suggesting norm learning modulates feature-based visual attention.

Main Methods:

Utilized steady-state visual evoked potentials (SSVEPs) to measure neural activity.
Examined changes in feature-based visual attention following social norm learning.

Main Results:

Demonstrated that social norm learning persistently alters early attentional processes in the visual cortex.
Found that attention was biased towards norm-congruent features and away from norm-incongruent features.
Confirmed that this attentional bias remained even when norm information was no longer present.

Conclusions:

Social norm learning reshapes visual attention, aligning it with learned norms.
The attentional alignment hypothesis provides a mechanistic explanation for the persistent effects of social norms on perception.