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ARIAS: An AR-based interactive advertising system.

Qiujiao Wang1, Zhijie Xie2

  • 1Department of Foundation, Southwest Jiaotong University Hope College, Chengdu, China.

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Summary

This study introduces ARIAS, an augmented reality (AR) advertising system controlled by hand gestures. It enhances user engagement with interactive advertising content through a novel AR interface.

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Area of Science:

  • Computer Vision
  • Human-Computer Interaction
  • Augmented Reality

Background:

  • Traditional advertising methods lack interactivity.
  • Augmented reality (AR) offers immersive user experiences.
  • Gesture control enhances natural user interaction.

Purpose of the Study:

  • To develop an interactive advertising system using augmented reality (AR).
  • To enable gesture-based manipulation for displaying advertising content.
  • To evaluate the system's reliability and interactiveness.

Main Methods:

  • Real-time frame capture and 2D marker identification using OpenCV.
  • Pose calculation for virtual object placement via OpenGL.
  • Hand landmark extraction with MediaPipe Hand for gesture recognition.

Main Results:

  • Successful implementation of an AR advertising system (ARIAS).
  • Demonstrated interactive content display on a virtual cube.
  • Validated system reliability and good interactiveness through testing.

Conclusions:

  • ARIAS provides an innovative platform for interactive AR advertising.
  • Gesture control significantly improves user engagement with advertising content.
  • The system shows potential for enhancing digital marketing strategies.