Effort discounts reward-based control allocation: A neurodynamic perspective
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Updated: Jul 15, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Ya Zheng1, Mang Zhang2, Menglin Wu3
1Department of Psychology, Guangzhou University, Guangzhou, China.
Abstract:
The amount of cognitive and neural resources allocated to a task is largely determined by the reward we can expect. However, it remains under-appreciated how this reward-expectation-based control allocation is modulated by effort expenditure. The present event-related potential study investigated this issue through the lens of neural dynamics. Thirty-four participants completed an effort-based monetary incentive delay task while their EEG was recorded. Effort demand was manipulated by adding no (low effort) or much (high effort) noise to the target. Behaviorally, participants exhibited reward-related speeding regardless of effort expenditure, as revealed by faster RTs for reward than neutral trials. Our ERP results demonstrated a widespread facilitatory influence of reward expectation on neural dynamics extending from cue evaluation as indexed by the cue-P3, to control preparation as indexed by the contingent negative variation (CNV), and finally to control engagement as indexed by the target-P3. Critically, the neural facilitation was discounted by effort expenditure during both the control-preparation and control-engagement stages instead of the cue-evaluation stage. Overall, this study provides neurodynamic evidence that control allocation is determined by reward and effort via a cost-benefit analysis.
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