Puritanical moral rules as moral heuristics coping with uncertainties

Rasim Serdar Kurdoglu1

  • 1Bilkent University, Faculty of Business Administration, Universiteler Mah., Cankaya-Ankara, Turkey. r.s.kurdoglu@bilkent.edu.tr; http://fba.bilkent.edu.tr/rasim-serdar-kurdoglu/.

PubMed
Summary

Puritanical moral norms are not based on purity but serve as rational decision-making tools. These moral heuristics help individuals decide on cooperation when trust is uncertain.

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