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Published on: September 16, 2015
Puritanical moral rules as moral heuristics coping with uncertainties
1Bilkent University, Faculty of Business Administration, Universiteler Mah., Cankaya-Ankara, Turkey. r.s.kurdoglu@bilkent.edu.tr; http://fba.bilkent.edu.tr/rasim-serdar-kurdoglu/.
Puritanical moral norms are not based on purity but serve as rational decision-making tools. These moral heuristics help individuals decide on cooperation when trust is uncertain.
Area of Science:
- Social Psychology
- Cultural Evolution
- Moral Decision-Making
Background:
- Puritanical moral norms are often perceived as stemming from nonrational concerns with purity and cleanliness.
- Understanding the cognitive and evolutionary basis of moral norms is crucial for social science.
Purpose of the Study:
- To investigate the underlying reasoning behind the development and adherence to puritanical moral norms.
- To examine the functional role of puritanical moral rules in social cooperation.
Main Methods:
- Analysis of the cultural evolution of a puritanical moral norm in Turkey.
- Examination of decision-making processes related to cooperation under uncertain commitment.
Main Results:
- Puritanical moral norms are not primarily developed through nonrational reasoning focused on purity.
- These norms function as moral heuristics, aiding intendedly rational decisions regarding cooperation.
- Their utility is particularly evident when the commitment of counterparties is uncertain.
Conclusions:
- Puritanical moral norms are adaptive cognitive tools that facilitate cooperation in uncertain social environments.
- The study challenges simplistic views of moral norms as solely purity-based, highlighting their role in rational decision-making.
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