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Published on: September 16, 2015
Puritanical moral rules as moral heuristics coping with uncertainties
1Bilkent University, Faculty of Business Administration, Universiteler Mah., Cankaya-Ankara, Turkey. r.s.kurdoglu@bilkent.edu.tr; http://fba.bilkent.edu.tr/rasim-serdar-kurdoglu/.
Abstract:
As the cultural evolution of a puritanical moral norm in Turkey illustrates, puritanical moral norms are not developed by nonrational reasoning concerned with purity and cleanliness. People use puritanical moral rules as moral heuristics for making intendedly rational decisions about whether to cooperate or not when the commitment of the counterparty is uncertain.
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