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"WEIRD" societies still value (even needless) self-control and self-sacrifice

Christopher Y Olivola1,2

  • 1Tepper School of Business, Carnegie Mellon University, Pittsburgh, PA, USA. olivola@cmu.edu; https://sites.google.com/site/chrisolivola/.

The Behavioral and Brain Sciences
|October 4, 2023
PubMed

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