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Parents in Uruguay understand and accept nutritional warning labels, often changing purchasing decisions for children. However, barriers remain to consistent use, indicating a need for enhanced policy strategies.

Keywords:
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Area of Science:

  • Public Health Nutrition
  • Consumer Behavior
  • Food Policy

Background:

  • Nutritional warning labels are increasingly adopted globally as a public health strategy.
  • Uruguay mandated front-of-pack nutritional warning labels in its first year of implementation.
  • Understanding parental perceptions is crucial for evaluating policy effectiveness.

Purpose of the Study:

  • To explore parental perceptions and experiences with mandatory nutritional warning labels.
  • To assess the impact of warning labels on food purchasing decisions for children and adolescents.
  • To identify factors influencing the use of warning labels by parents.

Main Methods:

  • Qualitative research design utilizing semistructured interviews.
  • Conducted in Montevideo, Uruguay, with 28 parents of children and adolescents.
  • Content analysis of interview transcripts using a deductive-inductive approach.

Main Results:

  • High parental awareness, acceptance, and understanding of nutritional warning labels were reported.
  • Most parents considered labels when making purchasing decisions, especially for children, leading to changes in choices.
  • Children were aware of labels but less likely to consider them in food selection.

Conclusions:

  • Nutritional warning labels demonstrate effectiveness in influencing parental purchasing decisions.
  • Barriers such as lack of perceived benefit and structural issues hinder consistent label utilization.
  • Additional strategies are needed to maximize the public health impact of nutritional warning label policies.