A Video Game for Entrepreneurship Learning in Ecuador: Development Study.

Area of Science:

• Educational Technology
• Game Design
• Entrepreneurship Education

Background:

• Video games offer engaging learning opportunities for all ages.
• Serious games (SGs) can be utilized for complex topics like entrepreneurship.
• Developing SGs requires specialized skills and resources for the development team.

Purpose of the Study:

• To document the development experience of ATIC, a serious game for entrepreneurship.
• To outline the creation of a game designed for learning entrepreneurial skills.

Main Methods:

• Assembled a diverse game development team (professors, professionals, students).
• Employed Scrum for project management.
• Utilized reference gathering for concept art and narratology based on a real Ecuadorian city.

Main Results:

• Developed ATIC using Unity 3D, simulating a graduate's entrepreneurial journey.
• Incorporated local Ecuadorian culture (Cuenca) in game art, sound, and narrative.
• Structured the SG with world, objects, agents, and events to teach business formation.

Conclusions:

• Game narrative, mechanics, and art are vital, but project management tools (leaderboards) influence player retention.
• Successful SG development necessitates considering audience, learning objectives, context, real-world parallels, and team dynamics.
• The primary goal of SGs is fun knowledge transmission with timely feedback.