De-contextual communication: Factors influencing usage intentions of metaverse technology in digital library services

This study aims to investigate the factors influencing the usage intentions of metaverse technology in digital library services within higher learning institutions, using the unified system information theory. To achieve this, an online survey was conducted among university staff and students, utilizing a link-scale measurement. Various factors affecting the usage intention of metaverse technology in library services were computed through transformation models such as UTAUT, DM, ISS, and TTF. Subsequently, the model parameters were empirically tested using partial least squares structural equation modeling (PLS-SEM) to identify the significant factors influencing the usage intention of metaverse technology. The results of the study reveal that users' intentions to use metaverse technology in digital library systems are influenced by perceptions of system use, perceived interaction, perceived usefulness, and perceived ease of use. Notably, these influences vary depending on the user's intended task. These findings provide valuable insights into the factors that affect the adoption and usage intentions of metaverse technology in the context of digital library services in higher learning institutions. This research contributes to enhancing understanding and guiding future strategies for leveraging metaverse technology effectively in educational environments.