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Quantitative analysis of communication changes in online medication counseling using the Roter Interaction System
Ayako Mori1, Izumi Kato1, Katsuya Narumi2
1Education Research Center for Clinical Pharmacy, Faculty of Pharmaceutical Sciences, Hokkaido University, Kita-12-jo, Nishi-6-chome, Kita-ku, Sapporo, 060-0812, Japan.
Face-to-face medication counseling fosters more socio-emotional communication and higher patient satisfaction than online methods. Online counseling requires greater attention to patient feelings due to limited nonverbal cues.
Area of Science:
- Medical Education
- Health Communication
- Digital Health
Background:
- Quantitative analysis is crucial for effective medical communication education.
- Developing online medication counseling necessitates robust evaluation methods.
Purpose of the Study:
- Compare face-to-face and online communication in medication counseling.
- Evaluate patient satisfaction differences between in-person and virtual interactions.
Main Methods:
- Role-playing scenarios with simulated patients and pharmacy students.
- Analysis of dialogue using the Roter Interaction Analysis System (RIAS).
- Assessment of patient satisfaction via the Medical Interview Satisfaction Scale (MISS-21J).
Main Results:
- Face-to-face communication showed significantly more socio-emotional utterances.
- Online interactions had less nonverbal information, impacting rapport.
- Communication was more interactive in face-to-face settings.
Conclusions:
- Face-to-face counseling may lead to higher patient satisfaction and trust.
- Online medication counseling requires deliberate efforts to convey empathy and understanding.
- Addressing the lack of nonverbal cues is key for effective virtual patient interactions.
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