Related Experiment Video
Updated: Jul 13, 2025

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
Published on: September 28, 2018
Content framing role on public sentiment formation for pre-crisis detection on sensitive issue via sentiment analysis
Nurul Hidayah Watimin1, Hasmah Zanuddin1, Mohamad Saleeh Rahamad1
1Department of Media and Communications, Faculty of Arts & Social Sciences, University of Malaya, Kuala Lumpur, Malaysia.
Abstract:
Social media has been tremendously used worldwide for a variety of purposes. Therefore, engagement activities such as comments have attracted many scholars due its ability to reveal many critical findings, such as the role of users' sentiment. However, there is a lacuna on how to detect crisis based on users' sentiment through comments, and for such, we explore framing theory in the study herein to determine users' sentiment in predicting crisis. Generic content framing theory consists of conflict, economic, human interest, morality, and responsibility attributes frame as independent variables whilst sentiment as dependent variables. Comments from selected Facebook posting case studies were extracted and analysed using sentiment analysis via Application Programme Interface (API) webtool. The comments were then further analysed using content analysis via Positive and Negative Affect Schedule (PANAS) scale and statistically evaluated using SEM-PLS. Model shows that 44.8% of emotion and reactions towards sensitive issue posting are influenced by independent variables. Only economic consequences and responsibility attributes frame had correlation towards emotion and reaction at p<0.05. News reporting on direction towards economic and responsibility attributes sparks negative sentiment, which proves that it can best be described as pre-crisis detection to assist the Royal Malaysian Police and other relevant stakeholders to prevent criminal activities in their respective social media.
More Related Videos
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
09:03Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias
Published on: February 29, 2020
Related Concept Videos
Framing Effects
Group Polarization
Routes of Persuasion
Groupthink
Bystander Effect
Stereotype Content Model