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Webcast marketing platform optimization via 6G R&D and the impact on brand content creation
1School of Management, Henan Institute of Economics and Trade, Zhengzhou, Henan, China.
Cosmetics webcast marketing platforms benefit from engaging content and high-speed networks. Integrating 6th Generation (6G) technology enhances brand fit through optimized platform experiences and data interaction.
Area of Science:
- Marketing
- Communication Technology
- Brand Management
Background:
- Cosmetics webcast marketing platforms face operational challenges.
- Developing and managing these platforms is crucial for brand sustainability.
Purpose of the Study:
- Investigate cosmetics webcast marketing platform development and management.
- Propose optimization strategies using 6th Generation (6G) communication technology.
- Examine the influence of platform experiences on brand fit through big data interaction.
Main Methods:
- Analysis of current webcast marketing platform utilization.
- Development of a conceptual framework using big data interaction.
- Empirical analysis within 5th Generation (5G) and 6th Generation (6G) Mobile Communication Technology contexts.
Main Results:
- Webcast marketing content positively impacts brand fit (β = 0.46, p<0.01; β = 0.31, p<0.05).
- High traffic transmission rates in 6G networks enhance brand fit (β = 0.51, p<0.001).
- Webcast content positively regulates information-based and co-generated content (β = 0.42, p<0.01; β = 0.02, p<0.001).
Conclusions:
- Webcast marketing platforms can be optimized using 6G technology for improved brand fit.
- Platform content and high-speed data transmission are key drivers of brand fit.
- Findings offer insights for optimizing webcast marketing strategies.
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