Related Experiment Video
Updated: Jul 12, 2025

Eye-tracking Technology and Data-mining Techniques used for a Behavioral Analysis of Adults engaged in Learning Processes
Published on: June 10, 2021
Gravitating towards Fintech: A study on Undergraduates using extended UTAUT model
Nahida Sultana1, Rubaiyat Shaimom Chowdhury2, Afruza Haque3
1Department of Management Information Systems (MIS), Faculty of Business Studies, University of Dhaka, Dhaka, 1000, Bangladesh.
Abstract:
One of the most pressing issues affecting people worldwide is the accessibility of financial services in the wake of the COVID-19 outbreak. While peoples' adoption of technological advancements has spiraled over time, the acceptance of Fintech services edged up for instilling resilience during the pandemic. Hence, the study aims at exhuming the Fintech adoption for sustainable financial inclusion among young undergraduate users through the Unified Theory of Acceptance and Use of Technology (UTAUT) model. To test the model, the researchers obtained data from 375 undergrads. The study adopted the Structural Equation Modelling (SEM) approach in AMOS software to examine the determinants that affect the users to embrace Fintech services. The findings revealed that performance expectancy, effort expectancy, and facilitating conditions significantly influence the students' intention to use Fintech, whereas, the users' facilitating condition and behavioral purposes positively influence them to use the financial technology. Interestingly, the social influence and personal innovativeness did not affect their intention to accept and adopt Fintech. Therefore, the study results will help explore the expectations, preferences, and actual level of use of Fintech among undergraduates and contribute to the escalation of Fintech use, leading to sustainable financial inclusion.
More Related Videos
Related Concept Videos
Cross-Sectional Research
Surveys
Case Studies
Actuarial Approach
Consider the example of a high-risk surgical procedure with significant early-stage mortality. A two-year clinical study is conducted,...
Mechanistic Models: Compartment Models in Individual and Population Analysis

