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Defining digital coaching: a qualitative inductive approach
Sandra J Diller1,2,3, Jonathan Passmore4
1Management Faculty, Private University Seeburg, Seekirchen am Wallersee, Austria.
Digital coaching is defined as a synchronous, human-to-human conversation, distinct from AI coaching or asynchronous digital support. This clarification aids research and professional practice in digital coaching.
Area of Science:
- Coaching Science
- Digital Health
- Human-Computer Interaction
Background:
- The term 'digital coaching' lacks a clear, universally accepted definition.
- Existing digital-technology-enabled (DT-enabled) coaching formats are often conflated.
- Distinguishing digital coaching is crucial for research and practice.
Purpose of the Study:
- To define digital coaching.
- To differentiate digital coaching from other DT-enabled formats.
- To establish a foundation for future research and professional standards.
Main Methods:
- Qualitative inductive approach.
- Survey of 260 digital coaching practitioners.
- Analysis of coach-provided definitions and distinctions.
Main Results:
- Digital coaching is defined as a synchronous, human-to-human DT-enabled conversation.
- It is differentiated from artificial intelligence (AI) coaching.
- It is also distinguished from coaching supported by asynchronous digital communication technologies.
Conclusions:
- A clear definition of digital coaching is established.
- This definition facilitates future research on digital coaching processes and effectiveness.
- It enables practitioners to uphold professional standards and manage client expectations.
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