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Updated: Jul 12, 2025
04:43
Visualizing Visual Adaptation
Published on: April 24, 2017
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Embellishments Revisited: Perceptions of Embellished Visualisations Through the Viewer's Lens.
IEEE Transactions on Visualization and Computer Graphics
|October 24, 2023
Summary
Visual embellishments in data visualizations can increase reader engagement. However, common media embellishments may appear objective yet less enticing, while salient ones boost appeal for non-expert audiences.
Area of Science:
- Data Visualization
- Human-Computer Interaction
- Information Design
Background:
- Embellishments in visualizations are common but their effect on reader exploration is understudied.
- Existing research suggests embellishments enhance data assimilation and memorability.
Purpose of the Study:
- To investigate the impact of visualization embellishments on reader enticement and exploration.
- To understand how common media embellishments influence perceptions of objectivity and appeal.
Main Methods:
- Conducted 18 interviews with non-expert news consumers assessing embellished vs. plain visualizations.
- Performed a follow-up online study to isolate the effects of individual embellishment types.
Main Results:
- Visualizations with multiple embellishment types were perceived as more enticing.
- Salient embellishments were found to increase perceived enticement.
- Common media embellishments may paradoxically reduce enticement by appearing conventional and objective.
Conclusions:
- Embellishment saliency and editorial styles are key factors in understanding visualization embellishments.
- Design considerations for non-expert audiences should balance conventionality with engaging, salient features.
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