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The consequences of heroization for exploitation
Matthew L Stanley1, Aaron C Kay1
1Department of Psychology and Neuroscience, Duke University Fuqua School of Business, Duke University.
Journal of Personality and Social Psychology
|October 26, 2023
Summary
Calling certain jobs "heroes" can backfire. This positive stereotype may lead to expectations of exploitation, ultimately harming nurses, teachers, and military personnel.
Area of Science:
- Social Psychology
- Occupational Studies
- Stereotype Research
Background:
- The 'hero' label is frequently applied to professions like nursing, teaching, and military service.
- While intended to express admiration, this label may carry unintended negative consequences.
Purpose of the Study:
- To investigate the problematic effects of the 'hero' stereotype on perceptions of occupational groups.
- To examine how heroization influences beliefs about exploitation vulnerability and policy support.
Main Methods:
- Conducted nine preregistered studies utilizing diverse materials and experimental designs.
- Examined expectations of exploitation, the persistence of the hero label across career changes, and policy support.
Main Results:
- Heroization increased expectations that individuals in these roles would willingly accept exploitation.
- The 'hero' label's effects persisted even when individuals transitioned to new careers.
- Occupational heroization reduced opposition to exploitative policies by shaping beliefs about worker willingness.
Conclusions:
- The 'hero' label, despite its positive intent, can paradoxically lead to the exploitation of revered occupational groups.
- This research highlights the detrimental impact of positive stereotypes on worker treatment and policy advocacy.
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