Related Experiment Video
Updated: Jul 12, 2025
03:49
Author Spotlight: Optimizing EAS with Long Electrodes for Enhanced Cochlear Coverage and Hearing Preservation
Published on: October 11, 2024
838
Customer Archetypes in Hearing Health Care
Jasleen Singh1, Sumitrajit Dhar1
1The Roxelyn and Richard Pepper Department of Communication Sciences and Disorders, Northwestern University, Evanston, IL.
American Journal of Audiology
|October 30, 2023
Summary
Two customer archetypes for hearing aid purchases were identified, revealing distinct motivations. Despite differing online or in-person comfort levels, both groups currently prefer in-person hearing healthcare services.
Area of Science:
- Audiology
- Consumer Behavior
- Health Services Research
Background:
- Understanding consumer motivations is crucial for hearing aid adoption.
- Previous research has not extensively explored distinct customer archetypes in hearing healthcare purchasing decisions.
Purpose of the Study:
- To identify unique customer archetypes influencing hearing aid purchasing decisions.
- To analyze motivations for choosing in-person versus online hearing aid acquisition.
Main Methods:
- A consumer survey was developed based on 11 semistructured interviews with first-time hearing aid users.
- A 28-item online questionnaire was distributed to 1,377 U.S. residents over 50 with no prior hearing aid experience.
- Data analysis identified five key factors to develop customer archetypes.
Main Results:
- Two distinct customer archetypes emerged: those comfortable with online health consumption and those preferring in-person interactions.
- Key influencing factors included Physician Trust, Sociability, Comfort Buying Online, Verify Sources, and Reliance on Others.
- Eighty-four percent of respondents opted for an in-person pathway for hearing healthcare, irrespective of their archetype.
Conclusions:
- The identified archetypes highlight varying levels of comfort with digital health engagement.
- Currently, both archetypes predominantly favor in-person models for obtaining hearing aids.
- Future strategies should consider these archetypes while acknowledging the current preference for in-person care.
Related Concept Videos
01:31Hearing
52.4K
When we hear a sound, our nervous system is detecting sound waves—pressure waves of mechanical energy traveling through a medium. The frequency of the wave is perceived as pitch, while the amplitude is perceived as loudness.
52.4K
01:18Interdisciplinary Care: The Health Care Team-II
1.4K
An interdisciplinary team includes many healthcare professionals working together and utilizing their skills, knowledge, and expertise to provide holistic and quality patient care. Here are a few more healthcare professionals.
Physical Therapist
A physical therapist (PT) aims to restore function or prevent additional impairment in a patient following an injury or disease. Massage, heat, cold, water, sonar waves, exercises, and electrical stimulation are some treatments used by PTs to treat...
Physical Therapist
A physical therapist (PT) aims to restore function or prevent additional impairment in a patient following an injury or disease. Massage, heat, cold, water, sonar waves, exercises, and electrical stimulation are some treatments used by PTs to treat...
1.4K
01:16Anatomy of the Ear
8.4K
Auditory sensation, commonly called hearing, involves the transformation of sonic waves into neural impulses facilitated by the structures of the auditory organ. The prominent, flesh-like structure on the side of the head, called the auricle, directs sound waves towards the auditory canal. The auricle is often mislabeled as the pinna, a term more aligned with mobile structures like a feline's external ear. The auditory canal penetrates the cranium via the external auditory meatus of the...
8.4K
01:17Auditory Perception
343
The auditory system is essential for sound perception, utilizing various critical structures. When sound waves enter the outer ear, they travel through the ear canal and cause the eardrum to vibrate. These vibrations are then transmitted to the middle ear, where three tiny bones – the malleus, incus, and stapes – amplify the sound. This amplification is crucial, as it ensures that the sound vibrations are strong enough to be conveyed to the inner ear. These vibrations then reach the...
343
01:29Documentation in Long-Term and Home Healthcare Setting
898
Documentation in long-term care facilities and home healthcare settings is crucial for ensuring continuous, coordinated, and comprehensive care for patients. Each setting has its specific documentation processes and tools:
Long-Term Care Facilities
Long-Term Care Facilities
898
01:01Perception of Sound Waves
4.5K
The human ear is not equally sensitive to all frequencies in the audible range. It may perceive sound waves with the same pressure but different frequencies as having different loudness. Moreover, the perception of sound waves depends on the health of an individual's ears, which decays with age. The health of one's ears may also be affected by regular exposure to loud noises.
The pitch of a sound depends on the frequency and the pressure amplitude of the source. Two sounds of the same...
The pitch of a sound depends on the frequency and the pressure amplitude of the source. Two sounds of the same...
4.5K