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Updated: Jul 12, 2025

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
Published on: June 3, 2013
Are upside-down faces perceived as "less human"?
Adam Eggleston1, Richard Cook2, Harriet Over2
1School of Education, Language and Psychology, York St John University.
None:
According to perceptual dehumanization theory (PDT), faces are only perceived as "truly human" when processed in a configural fashion. Consistent with this theory, previous research indicates that when faces are inverted, a manipulation hypothesized to disrupt configural processing, the individuals depicted are attributed fewer uniquely human qualities. In a seminal paper, Hugenberg et al. (2016) reported that faces appeared less creative, less thoughtful, less empathetic, and possessed less "humanness" when inverted. Across four highly powered and preregistered experiments, we demonstrate that inversion does not influence the attribution of uniquely human traits specifically. Rather, in line with research on face processing, inversion impedes face encoding more generally, causing trait attributions to tend toward the mean. Positively valanced faces (i.e., those judged to be trustworthy when presented upright) are perceived to be less creative, considerate, thoughtful, and empathetic when inverted. Conversely, negatively valanced faces (i.e., those judged to be untrustworthy when presented upright) are judged to be more creative, considerate, thoughtful, and empathetic when inverted. Furthermore, we show that the effect of inversion on judgments of "humanness" reflects a general phenomenon that can be replicated with other (nonface) stimulus categories that also possess a canonical orientation. These findings suggest that a key line of evidence for PDT is considerably less convincing than it first appears. (PsycInfo Database Record (c) 2023 APA, all rights reserved).
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