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Social Media and Morality.

Jay J Van Bavel1,2, Claire E Robertson1, Kareena Del Rosario1

  • 1Department of Psychology, New York University, New York, NY, USA; email: jay.vanbavel@nyu.edu, cer493@nyu.edu, kdr321@nyu.edu, srathje@alumni.stanford.edu.

Annual Review of Psychology
|October 31, 2023
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Summary
This summary is machine-generated.

Social media amplifies moral dynamics, accelerating outrage and conflict, but also prosocial behavior and collective action. This review explores the complex relationship between online platforms and human morality.

Keywords:
emotionsidentitymoralityoutragepoliticssocial media

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Area of Science:

  • Psychology
  • Sociology
  • Communication Studies

Background:

  • Over 5 billion people use social media globally, with platforms aiming to capture and monetize user attention.
  • Morally and emotionally evocative content is a key strategy for driving engagement on social media.
  • A growing body of research examines the interplay between social media and morality.

Purpose of the Study:

  • To review the existing literature on the relationship between social media and morality.
  • To explore the consequences of this relationship for individuals and society.
  • To discuss current trends, debates, and future research directions.

Main Methods:

  • Literature review of studies on social media and morality.
  • Analysis of how moral content functions on social media platforms.
  • Examination of the amplification effects of social media on moral dynamics.

Main Results:

  • Moral content frequently achieves viral status on social media.
  • Social media platforms can reduce the perceived cost of moral behaviors, such as punishment.
  • Social media acts as an accelerant for moral dynamics, amplifying both negative (outrage, conflict) and positive (social support, collective action) aspects.

Conclusions:

  • Social media significantly influences and amplifies moral dynamics in society.
  • The platforms can exacerbate intergroup conflict and outrage, alongside fostering prosociality and collective action.
  • Further research is needed to fully understand the multifaceted impact of social media on human morality.