Related Experiment Video
Updated: Jul 11, 2025

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Small Monetary Incentives Lead to Greater Adherence in a Weight Loss Program
Armaan Shetty1, Qiuyu Yang1, Jane Pendergast2
1Department of Surgery, School of Medicine and Public Health, University of Wisconsin, Madison, WI, USA.
Purpose:
Understand how weekly monetary incentives for dietary tracking and/or weight loss impact 6-month weight loss behavioral adherence.
Design:
Secondary analysis of participants randomized to one of four conditions in a behavioral weight loss intervention: incentives for dietary tracking, incentives for weight loss, both, or none.
Setting:
Participants were asked to self-weigh at least twice weekly, log food and drink in a mobile application five days weekly, and attend bi-weekly, group-based classes.
Sample:
Data from (n = 91) adults with obesity who completed a 24-week behavioral weight loss intervention of whom 88% were female and 74% Non-Hispanic White, were analyzed.
Measures:
Non-adherence to weight and dietary self-monitoring was defined as the second week of not meeting criteria. Class attendance was also tracked.
Analysis:
Kaplan-Meier analyses were used to examine differences across the four conditions.
Results:
Participants incentivized for dietary self-monitoring had an average 15.8 weeks (SE:1.2) until the first non-adherent week compared to 5.9 weeks (SE:0.8) for those not incentivized for dietary self-monitoring (P < .01). Those incentivized for weight loss had an average 18.0 weeks (SE:1.02) of self-weighing until the first non-adherent week compared to 13.5 weeks (SE:1.3) for those not incentivized for weight loss (P = .02). No difference in class attendance was observed.
Conclusions:
Incentivizing behaviors associated with weight loss improved adherence to those behaviors and does not appear to spill over to non-incentivized behaviors.
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