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Generically partisan: Polarization in political communication.
Gustavo Novoa1, Margaret Echelbarger2, Andrew Gelman1,3
1Department of Political Science, Columbia University, New York, NY 10025.
People overestimate political party differences due to a tendency to make broad generalizations. This use of generic language in political discourse fuels perceived polarization, increasing hostility between parties.
Area of Science:
- Social Psychology
- Political Science
- Cognitive Science
Background:
- Political parties exhibit increasing polarization.
- Public perception of ideological divides exceeds actual differences.
- Perceived polarization is linked to interparty hostility.
Purpose of the Study:
- Investigate the role of generalization tendencies in perceived political polarization.
- Examine how generic statements influence political judgments and beliefs.
- Understand the cognitive mechanisms behind exaggerated party differences.
Main Methods:
- Measured interpretation, endorsement, and recall of category-referring statements (generics).
- Conducted three studies with 417, 928, and 422 participants.
- Analyzed responses to generic versus nongeneric political statements.
Main Results:
- Perceived polarization significantly exceeded actual polarization.
- Participants endorsed true generics even when believing them applicable to <50% of a party.
- Information from political elites led to generic recall, regardless of original statement type.
- Generic statements about new information produced more polarized judgments than nongeneric ones.
Conclusions:
- Individuals tend to form mental representations that exaggerate political party differences.
- The common use of generic language contributes to inferential errors.
- These errors exacerbate perceived polarization and interparty hostility.
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