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SWOT analysis of ortho-K practice in India
Yeshwant Saoji1, Anitha Arvind2, Akshaya C Balakrishnan3
1Saoji Vision Care, Nagpur, India.
Orthokeratology (ortho-K) is a viable myopia control method in India, though initial investment and patient adherence present challenges. Strategic planning can optimize its implementation for the Indian market.
Area of Science:
- Ophthalmology and Optometry
- Myopia Management
- Orthokeratology
Background:
- Orthokeratology (ortho-K) is a recognized method for myopia correction and slowing its progression.
- Implementing ortho-K practice in India requires strategic planning.
Purpose of the Study:
- To establish and implement ortho-K practice in India using a SWOT analysis.
- To identify strengths, weaknesses, opportunities, and threats related to ortho-K in the Indian context.
Main Methods:
- A prospective, questionnaire-based SWOT study was conducted from December 2020 to June 2021.
- Focus group discussions identified key statements, analyzed using a 5-point Likert scale and Content Validation Index (CVI).
Main Results:
- Strengths include ortho-K's efficacy in myopia control and easier fitting with advanced topographers.
- Weaknesses involve instrumentation costs and potential patient drop-off due to follow-up requirements.
- Opportunities arise from the pandemic's push for myopia control options, while threats include patient reluctance and competition from other treatments like atropine.
Conclusions:
- Ortho-K presents an emerging modality for myopia management in India.
- Practitioners and the contact lens industry can leverage this analysis for tailored designs and practice patterns to meet market needs.
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