Investigating risks and strategies in adopting green tourism practices in developing economy

In emerging economies, the tourism industry is crucial for economic growth, but it also carries substantial environmental and social risks. Promoting sustainability and reducing the detrimental effects of tourism are two benefits of using green tourism strategies. In order to assess the efficiency of various green tourism practices in reducing these risks, this study will first define the main risks and sub-risks related to implementing green tourist practices in China's developing economy. The analytic hierarchy process (AHP) and simple additive weighting (SAW) methods are used in the study to assess the multiple risks and strategies of various green tourism initiatives. The results of the AHP method show that economic, environmental, and political risks impede the implementation of green tourism for sustainable development. According to the SAW method findings, clear and effective regulations and guidelines, infrastructure development, and public-private partnerships are top-ranked strategy risks to adopting green tourism practices in China. The study provides implications for policymakers and tourism business owners in developing economies to promote the use of sustainable tourism practices. The study highlights effective strategies to promote sustainability and increase the adoption of sustainable tourism practices. The study offers useful insights for the government, stakeholders, and policymakers to take into account the risks and challenges involved with implementing green tourism practices in the context of China.