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Personalization: a new political arithmetic?

Sophie Day1, Celia Lury2, Helen Ward3

  • 1Anthropology, Goldsmiths, University of London, London, UK.

Distinktion : Scandinavian Journal of Social Theory
|November 28, 2023
PubMed
Summary
This summary is machine-generated.

Political arithmetic, crucial for classical liberalism, has evolved with personalization. This shift creates a "vague whole" society, characterized by a continuous present, obscuring stratification.

Keywords:
Personalizationcontinuous presentparticipationpolitical arithmeticprecisionpredictionvague whole

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Area of Science:

  • Social Sciences
  • Political Science
  • History of Science

Background:

  • Classical liberalism conceptualized society through political arithmetic, enabling governance via statistics and probability.
  • This historical framework defined subjects as autonomous individuals within an abstract societal system.

Purpose of the Study:

  • To analyze the transformation of political arithmetic in the context of pervasive personalization.
  • To introduce and define the concept of the 'default social' or 'vague whole' as a new societal formation.

Main Methods:

  • Historical analysis of political arithmetic and its evolution.
  • Conceptual analysis of personalization, the 'default social,' and the 'vague whole.'

Main Results:

  • Personalization has fundamentally altered the categories, numbers, and norms of political arithmetic.
  • The 'default social' is characterized by a continuous present, a new form of simultaneity.
  • This 'vague whole' functions as an abstraction, similar to earlier imagined societies, masking stratification and discrimination.

Conclusions:

  • Contemporary political arithmetic, driven by personalization, constructs a 'vague whole' society.
  • This new societal form, marked by a continuous present, reconfigures collective experience and potentially obscures inequalities.