Related Experiment Video
Updated: Jul 9, 2025

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
Published on: September 28, 2018
What is the moral person like? An examination of the shared and unique perspectives on moral character
Victoria Pringle1, Jessie Sun2, Erika N Carlson1
1Department of Psychology, University of Toronto Mississauga, Mississauga, Ontario, Canada.
Objective:
The psychological profile of the moral person might depend on whose perspective is being used. Here, we decompose moral impressions into three components: (a) Shared Moral Character (shared variance across self- and informant reports), (b) Moral Identity (how a person uniquely views their morality), and (c) Moral Reputation (how others uniquely view that person's morality).
Method:
In two samples (total N = 458), we used an extended version of the Trait-Reputation-Identity model to examine the extent to which each perspective accounts for the overall variance in moral impressions and the degree to which social and personal outcomes were associated with each perspective, controlling for method variance (i.e., positivity and acquiescence bias).
Results:
Results suggest that moral character impressions are strongly influenced by positivity and largely idiosyncratic. All components were related to higher levels of agreeableness. For the most part, however, the three components had unique correlates: people higher in Shared Moral Character tended to have higher standings on conscientiousness and honesty-humility, were more respected, and donated more during an in-lab game; people higher in Moral Identity endorsed various moral foundations to a greater extent; and people higher in Moral Reputation valued the loyalty foundation less.
Conclusion:
These results demonstrate the value of considering multiple perspectives when measuring moral character.
More Related Videos
Related Concept Videos
Kohlberg's Theory of Moral Development
Pre-Conventional Level
At the pre-conventional level, morality is primarily driven by personal...
Cultural Influences on Personality
Ethics and Bioethics
The Sense of Self: Reflected Self-Appraisal and Social Comparison
Social Cognitive Perspective on Personality
Psychodynamic Perspectives on Personality
Psychodynamic theorists argue that unconscious...

