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Strategies to Increase Cervical Cancer Screening With Mailed Human Papillomavirus Self-Sampling Kits: A Randomized
Rachel L Winer1,2, John Lin1, Melissa L Anderson2
1Department of Epidemiology, University of Washington, Seattle.
JAMA
|November 28, 2023
Summary
Directly mailing human papillomavirus (HPV) self-sampling kits significantly increased cervical cancer screening rates by over 14% in individuals due or overdue for screening. The opt-in approach showed minimal improvement, suggesting direct mail is more effective for adherence.
Area of Science:
- Public Health
- Preventive Medicine
- Gynecologic Oncology
Background:
- Cervical cancer screening strategies need optimization based on patient history and healthcare setting.
- Mailing human papillomavirus (HPV) self-sampling kits is effective for overdue patients, but its impact on screening-adherent individuals is unevaluated in the US.
Purpose of the Study:
- To assess the effectiveness of direct-mail and opt-in strategies for offering HPV self-sampling kits.
- To evaluate these strategies across different cervical cancer screening histories: adherent, due, overdue, and unknown.
Main Methods:
- A randomized clinical trial was conducted in a US integrated healthcare system.
- Participants (aged 30-64) were stratified by screening history and randomized to usual care, education, direct-mail kits, or an opt-in option.
- Screening completion within 6 months was the primary outcome.
Main Results:
- Direct-mail self-sampling increased screening by 14.1% in due individuals and 16.9% in overdue individuals compared to education alone.
- The opt-in approach yielded smaller increases of 3.5% (due) and 2.2% (unknown history).
- Screening adherence varied significantly based on the outreach method and patient's screening history.
Conclusions:
- Direct-mail HPV self-sampling is a highly effective strategy to increase cervical cancer screening for individuals due or overdue.
- Healthcare systems should prioritize direct-mail outreach for these populations to improve screening adherence.
- Further research is needed to optimize outreach for individuals with unknown screening histories.

