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Factors influencing consumers' intention to donate blood: A South African perspective

Relebohiseng Matubatuba1, Nadine Strydom1, N Benedicte Lunanga1

  • 1Department of Marketing Management, School of Consumer Intelligence and Information Systems, University of Johannesburg, Johannesburg, South Africa.

Health Marketing Quarterly
|November 29, 2023
PubMed

Keywords:
Blood donationhealth marketingnorm activation modelpersonal normspro-social behavioursocial marketing

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