Chinese national music platformisation: A systematic review

Area of Science:

• Ethnomusicology
• Digital Humanities
• Media Studies

Background:

• Chinese national music distribution was historically limited to live performances and a niche audience.
• The internet and social media have enabled wider dissemination and accessibility of Chinese national music.
• The rise of internet celebrities, known as wanghong, is a significant social media phenomenon impacting cultural content.

Purpose of the Study:

• To systematically review platformisation and social media's role in Chinese national music.
• To explore the opportunities and challenges presented by digital platforms for traditional Chinese music.
• To analyze the historical development and impact of the wanghong phenomenon on Chinese national music.

Main Methods:

• A general systematic review of scholarly articles was conducted.
• Publications were sourced from reputable databases: Scopus, Web of Science, and CNKI.
• Articles were categorized based on keywords: platforms, platformisation, Chinese national music, social media, and wanghong.

Main Results:

• Identified the current state of Chinese national music development under platformisation.
• Highlighted research focus areas and the impact of platformisation and social media on the music field.
• Examined the history and influence of the Chinese wanghong phenomenon on national music.

Conclusions:

• Digital platforms and social media offer new avenues for Chinese national music dissemination and engagement.
• Further research is needed to fully understand the evolving landscape of Chinese national music in the digital age.
• The wanghong phenomenon presents both opportunities and challenges for the preservation and promotion of traditional Chinese music.